We believe digital play should be a safe, creative extension of a child's imagination—not a minefield of ads and behavioral tracking.
It started with a simple frustration. We handed our child an iPad to play a "free" coloring game during a long road trip. Within five minutes, they were crying because an unskippable, loud, and inappropriate video ad had taken over the screen. When they tried to close it, they were redirected to a purchase page.
We looked for alternatives, but the app stores were flooded with games that tracked children's behavior, required accounts, or used manipulative "dark patterns" to force subscriptions.
So, we built WishWand.
We hope WishWand brings as much peace to your household—and as much joy to your little ones—as it has to ours.